Big Bang has provided both discovery and implementation support for the Newell Rubbermaid family of global brands, specifically the Goody, Rubbermaid Commercial Products (RCP), and Rubbermaid Home Products business groups. Our tasks have ranged from contextual end user research of healthcare cleaning to design explorations of kitchen countertop storage.

With a need to expand and energize the Brute waste containment line, RCP looked to us to implement a discovery program with the goal of providing RCP’s internal product development team with future products that met strategic business goals. The unmet needs and opportunities discovered through contextual, qualitative research informed an all-day Idea Farming event, held with the Big Bang and RCP product development team, where over 350 relevant new products and features were recorded. The top ideas were evaluated against strategic criteria, visualized, and validated by online consumer research, leading to the development of the IDEA™ award-winning MegaBrute, trainable dollies, and integrated, patent-pending venting channels.