Our insight into the unique characteristics of successful retail consumer products has been perfected by over a quarter century of experience in the category. SC Johnson looked to partner with Big Bang to take advantage of our ability to discover consumer’s rational and emotional motivations and translate these into design details, shelf presence, and features that customers can distinguish and appreciate at retail.

For SC Johnson’s line of Ziploc™ containers, we applied our user research and manufacturing process/tolerance expertise to translate an expressed desire for maximum sealing into a key branding feature coined Snap N’ Seal™. With improved ergonomics and an aesthetic that communicates these unique features, the line recaptured shelf space with no added manufacturing cost.

Our collaboration on the OFF!® PowerPad® Lamp & Lantern resulted in a new contemporary aesthetic with universal appeal and design features that provides the user with a positive set-up and operation experience, while maintaining low manufacturing costs.